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最新的 Facebook Certification 410-101 免費考試真題:

1. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Offer
B) Dynamic Creative
C) Placement
D) Image
E) Ad Type
F) Audience

2. Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

A) Interest and lookalike audiences.
B) Audience Network and Custom Audiences.
C) Custom audiences and Lookalike audiences.
D) Custom Audiences and Carousel.

3. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should unpublish the post and re-publish it as an ad.
B) Create a new campaign with video view as the campaign objective.
C) You should make sure the campaign has not ended.

4. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You can track events and debug your pixel through Facebook's Analytics dashboard
B) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
C) You should install a second pixel and make sure it works properly
D) You should check your campaigns to see if they are showing events.
E) You can test your events in the "Events Manager" under your Business Manager

5. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With direct marketing, Facebook tries to maximize mobile app installs.
B) With brand marketing, Facebook tries to maximize conversions.
C) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
D) Direct Response is for top of the funnel marketing.
E) Brand marketing is for top of the funnel marketing.
F) With direct marketing, Facebook tries to minimize website conversions.

問題與答案：