최신 Oracle Marketing Cloud 1Z1-1031 무료샘플문제:
1. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
A) Mobile direct ingest
B) Image pixel
C) Asynchronous javascript tag
D) User data API
2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
A) Win Each Category
B) 30
C) 1
D) Win Every Time
E) 7
F) 15
3. What is the CPS pricing model?
A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data based on the overall win rate of the campaign.
4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
A) 8
B) 4
C) 3
D) 6
5. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A) Only data on users that are seen on a go-forward basis is sent.
B) Audience data on past users is sent.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) Uses a transparent 1x1 image pixel
질문과 대답:
질문 # 1 정답: A,D | 질문 # 2 정답: D | 질문 # 3 정답: D | 질문 # 4 정답: D | 질문 # 5 정답: D,E |