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最新的 Adobe Marketo Engage AD0-E560 免費考試真題:

1. Which Marketo report should be used to evaluate email engagement?

A) Email Link Performance Report
B) Landing Page Performance Report
C) Program Performance Report
D) People Performance Report

2. An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
B) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
C) Create a new unique field for every event or custom question to ensure data accuracy and retention.
D) Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

3. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
B) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.

4. What type of attribution model gives credit to the first and last touchpoints?

A) First Touch Attribution
B) Linear Attribution
C) Multi-Touch Attribution
D) Last Touch Attribution

5. Which audit findings should be prioritized for resolution? (Choose two)

A) Inefficient lead scoring model
B) Duplicate leads in the database
C) Unused email templates
D) Untracked links in emails

問題與答案：